The photo has nothing to do with small business web sites, but I had to put it in here somewhere. I came home from running errands the other day and, as I approached my house, I saw this accident. My house is probably 100 yards from this scene.

Not sure what happened, but the Toyota was fishtailing, a witness said, and hit the side of the parked white Isuzu. I’m still trying to figure out the skid marks. The driver’s side wasn’t scratched, but why would roll over on the passenger side? Can we blame it on the floor mat?

Quoting from BuzzMachine The local ad opportunity (and the danger of losing it)

The promise of local ad support for news will come only if a new population of very small businesses can be served in new and effective ways – before Google beats everybody else to it. That’s apparent in the results of Webvisible and Nielsen surveys reported by MediaPost (via Marketeting Pilgrim and Frank Thinking), which show that local marketers are leaving newspapers and the yellow pages but are still dissatisfied with – and don’t pay enough attention to – internet marketing. Factoids:

* 42 percent of small businesses say they use the local paper less and 23 percent use yellow pages less – while 43 percent use search engines more.

* “Though 63% of consumers and small business owners turn to the internet first for information about local companies and 82% use search engines to do so, only 44% of small businesses have a website and half spend less than 10% of their marketing budget online.”

* “Only 9% are satisfied with their online marketing efforts.”

* Mediapost found a disconnect in how small-business owners act as business people and marketers vs. how they act as consumers. That is, as consumers, they use and are satisfied with the internet and search to find other local businesses, but as marketers themselves, they use online less.

In these stats lies a big – but fleeting – opportunity: serving local businesses by helping them use online well. By this, I don’t mean doing what local newspapers have been doing: trying to sell them display or directory ads, just as they did in papers but in a new medium. Instead, I mean redefining what it means to help them succeed online. This might mean helping them place ads smartly on Google with good SEO (see Fred Wilson’s tweet out of our New Business Models for News Summit at CUNY). It might mean finding was to help local businesses interact more meaningfully with their own communities. It might mean enabling armies of citizen sales people – neighbors who really know their local businesses – to serve and sell those advertisers. It might mean providing tools to help local businesses create better (more informative, more SEOed) online presences and providing them data to show them their return on investment. I might mean finding other means to efficiently sell local businesses (can phone rooms ever work?). And so on…..

The assumptions I so often hear about local advertising – it doesn’t work; it doesn’t pay enough; small businesses are ignorant – need to be updated. The assumption that most needs to be updated is that a business needs an ad. It may need other tools to be found in search and to reach the right people and to improve relationships with them. All that may count as marketing, but not necessarily with an old ad in a new medium.

Read the entire article at:
http://www.buzzmachine.com/2009/02/16/the-local-ad-opportunity-and-the-danger-of-losing-it/#comments

Using the “SEO For Firefox” plug in and the Google Toolbar in Firefox, I found out that it’s been around for about 6 months. That will help us get out of the Google sandbox.

by NeilsPhotography

Using the “links:” search term in Google, where you type in “links:www.domainname.com”, you can find out how many other sites out there are linking to you. These are your “incoming links”. This one has 10 at the moment. That’s a cool place to start from.

It’s got a page tank of 0. That means there’s opportunity to improvement here! It’s got a good solid base, with a little history and some links to it, so when we start to optimize it, it should really respond.

This is much better than starting from a brand new domain name and new site, with no incoming links. Google doesn’t like those newbies. They could be spammers or child abusers or some kind of perverts.

Just like in the real world, they want to get to know you a bit before they trust you. It’s all about the reputation. Now that this site has been at the party for a little while, it’s time to make sure our hair looks good, that we don’t have bad breath, and there’s no food spilled on our shirt. Then we can walk over and introduce ourself to the host of the party, Google.com.

Everyone tends to do it. It takes a conscious effort to not do it. I mean, you are a rational person. You believe everything you believe and think everything that you think. Why wouldn’t everyone else think and believe the same way? What are they? Morons?

It's really easy to believe that everyone else is like you. They aren't.

When you are designing your site and writing your content, do it from the users point of view, not your own. They are the ones that you have created this magnificent new web site for, so honor them by talking in their language and answering their questions and meeting their needs.

The first step to do this is to define just who they are. Once you have them defined, forget everyone else. If you want to sell video games, your site will look much different then if you want to sell medical equipment.

It might be helpful to write down your definition of your users and tape it to your monitor, where you can remember them while you’re writing.

Their words, their needs, their solutions. That’s what you need to focus on.

SEO stands for Search Engine Optimization. How much it costs will depend on how optimized you want it to be. Nothing in SEO costs any money, only time. You should learn what the techniques are and then you should do them your self.

SEO just wants to be free.
Don't pay for it.

The first thing that you must do, MUST do, is to pick some keywords or phrases that you want to rank highly for. The best way to do this is to think about it from your users point of view. What problem are they trying to solve when they come to your site. Why should they be there? Wedding Flowers? Car Repair? Pizza? a TV Show? What are those words that they will type into Google to find you?

It’s good to get one main phrase that you was to own. That phrase will go everywhere on your site, so many times that’s annoying.

Now you need to pick 3-5 more phrases that you want to do well for. Maybe you won’t own these, but you still want traffic from them.

Remember, these phrases must be from the user’s point of view, not yours. You might think that you sell “water treatment systems”, but your users want to buy “water softeners”. You might think that you sell “hand made, one of a kind, jewelry”, but I’m looking for a “woman birthday gift”. You might think you sell “woman’s action wear”, but my wife’s looking for “woman sports clothes”.

Now that that has rolled around in your head for a while, you can write down the phrases that you want to rank well for and the one that you want to own.

Next, you can scatter those phrases around your site and ask for links from other sites. Make your title on every page contain that main phrase. Leave comments on other sites using those phrases. Do all of the other SEO stuff that you can find on the Internet and that I’ll talk about later.

SEO just wants to be free. Don’t pay for it.

I saw an article recently listing 10 free web site building tools.

Most of them take a while to figure out.

They won’t all let you do what you want to do.

None were expandable to your own site if you ever wanted to take the next step, from “free” to “owning your own”.

The biggest cost is time.

The biggest cost is time.

How long does it take you to learn how to work it and make it do what you want it to do?

How much is it going to frustrate you and make you figure out how to do something simple?

In my experience with WordPress, and I’m coming at this from a developer point of view, it’s much easier and intuitive to learn to use WordPress than with any other platform out there.

When I build a site for a client using WordPress, it’s much easier to train them and get them up to speed on WordPress than other systems that I’ve tried.

The Real, Hard Costs

Let’s look at the cost it would take to put a WordPress site on your own server and run it for a year.

Domain name is $10. Don’t pay more than that for a domain name.

Hosting packages can be had for less than $80 a year.

Call the whole thing $100 for a year of hosting your own site.

If you use a good host, they would have an auto install version of WordPress. Click, click, bang. It’s set up.

Play with a theme. Spend too much time looking on line for a theme. Download, install.

Play with plug ins. Download, install.

Write a few posts. Create a few pages. Change the layout a bit.

Call it 8 hours total, from start to having your own blog on line, working, with your own theme and content.

You have added the plug-ins that you wanted, the theme that you wanted, the layout, the content, the menu.

All of it is exactly what you want.

The Price Of Choice

The cost in time is really because you have TOO MANY options.

If you can be satisfied with what comes out of the box, then a WordPress site can be set up in 20 minutes.

Other Free Hosting Options

Compare that to another free host.

Set up is quick and easy. Pick a theme. There are only 20.

Write a post. Change the layout? No. Can’t do that.

Put the menu on the other side? No. Can’t do that.

You want to post video? No. Can’t do that either.

Podcast? Special functionality? Nope. None of that.

The Cost Of Free

You’ve spent the same 8 hours trying to do stuff and not being able to that you would have on WordPress.

The other free host is $100 cheaper and maybe that’s the difference for you.

It doesn’t look quite like you want it to and it doesn’t have quite the right functionality.

It’s harder to use and takes longer to post than WordPress.

If it takes 3 minutes longer and you make 20 posts, that’s an hour.

How many posts in a year?

Time Is Money

This reminds me of the difference between Windows and a Mac.

The Mac costs a bit more to start, but lasts twice a long, lets you work twice as fast, and makes it easier to do anything you want.

Which is a better deal?

How much is your time worth?

How much money do you have?

It’s all up to you, but if you have $100 to spend on a web site for a year, spend it on building a WordPress site.

You’ll thank me at the end of the year.

Special Offer

This page has gotten so much traffic that I’ve just added this offer.

Want Me To Set Up WordPress For You?

FOR FREE?

Doing the WordPress installation and set up can be a bit tricky, especially for people who are not technically inclined.

I get an affiliate fee from my web hosting company for every person I refer to them.

If you use the special link I provide below, which contains my affiliate code so they can pay me, I’m willing to do the complete WordPress installation for you, for free.

Get Web Hosting

They are charging $3.88 a month for hosting as I write this.

(That price could change, so check it out yourself.)

They have a 30 day money back guarantee.

I’ll Set It Up For You

I’ll install whatever theme and plugins that you want.

I have a list of plugins that I always install for my clients.

I’ll walk you through any configuration settings that you want and show you how to make it do what you want it to do.

I’ve done so many WordPress installations, it’s fast and easy for me.

I make a few bucks from PowWeb and I make another WordPress fan.

You get good, cheap web hosting for your own web site, with none of the technical hassle.

How cool is that?

NO OBLIGATION NOW

CLICK THIS LINK FOR MORE INFO:
http://www.powweb.com/?AffID=577083

After you click on that link and set up your hosting account, send me an email using my normal “contact us” page, and tell me that you want me to install WordPress for you.

As long as you use that link, you can buy the web hosting any time within the next 6 months and I’ll get the commission.

If you have any questions, please drop me an email and ask.

Looking forward to helping you get your web site set up.

What traffic are you missing?

As we drilled into the content part of it, I saw that no one, as in not one person, was looking through his portfolio pages. I realized that these pages have a smaller menu over to the side that people could easily miss.

Also, when I redesigned his site by bringing it into WordPress (of course), the top, main menu now has a different look and action than the original small portfolio menu. I used to just put a glow around the highlighted menu item and now I was doing the whole colored div background, which is much more apparent.

Now we have a menu that looks and functions differently and no one who ever clicks on them. HHHmmmm. What to do?

Next step, I put in the same style menu as the top, so they highlight the same. That should improve the click on those. We’ll be watching his stats to see what happens.

Read your Analytics pages today. What traffic are you missing?

You don’t need that. From the article: ” Many people I know are fine with a simple and professional Web page.” That’s what I advocate, a simple, professional web site for FREE!.

Quoting from Small Business – We Don’t Need No Stinkin’ Web Sites By Gene Marks

Many people I know are fine with a simple and professional Web page.

But gee, many of the business owners I know — those incredible, pathetic, dismal, wretched losers who so shock the turtleneck-and-vest-wearing, greasy-haired crowd — don’t necessarily have those needs. They are gas station owners, restaurateurs, insurance agents, shopkeepers. They’re CPAs, architects, landscapers, plumbers, and electricians. They’re not selling books online or running auctions. They’re not distributing software or hosting phone services. They’re not complex. They’re investing elsewhere. They’re O.K. with no Web site.

A Vested Interest in the Debate

When was the last time I visited the site for the corner Exxon guy or the sub shop across from my office? To see the price of gas? To get nutrition info on ham on rye?

If you search the Web you’ll find lots of people writing about how small business owners must have a Web site. Dig a little further and guess what? Many of the people shouting how absolutely critical it is for a small business to have a Web site are — drum roll, please — in the business of helping small businesses create Web sites. Surprise! Despite what all the business experts — including the turtleneck-and-vest-wearing classes — may say, Web sites are not an absolute necessity.

Good business owners invest wisely and for the most return. They’re not in business to run a site just because it’s cool or hip. Many people I know are fine with a simple and professional Web page. Let the turtleneck-and-vest-wearing, greasy-haired geeks suck their fees from someone else.

Read the entire article at:
http://www.cio-today.com/story.xhtml?story_id=013001HJPXZ6&page=3&full_skip=1

JumpDomain Whois

The easiest thing to do is go to an old registrar that quit answering my emails so I moved all of my domain names away from them. They had non-existant customer support, so I’m sure they won’t mind us using their tools.

https://domains.jumpdomain.com/whois/whois.cgi

Go to the URL above and put in your domain name. Hit Submit Query. It will also return all of the DNS info. Bookmark that page. I use it all the time. It’s by far the easiest and fastest way to look up available domain names without getting into trouble.

Whois?

First, if you are a Mac user (and I won’t get into that religious debate now), if you go into your utilities folder, there is an application called “Network Utility”. If you open that up, you’ll see all of the tools listed across the top. Click on “Whois”.

You can type in the domain name you want to check on and click on the “Whois” button. It will return all of the DNS info for that domain name or it will say “No match for…” the domain name you are looking for.

Terminal Whois on a Mac

If you are brave, you can open the Terminal application and type in “whois” followed by the domain name. That will also give you the DNS info.

SiteProNews: Webmaster News & Resources » Blog Archive » How to Convert More Website Traffic into More Customers & Sales by Inviting Prospects to Take Action

Here Are 3 Easy “Calls to Action” to Convert More Website Traffic into Sales on the About Us, Media and Contact Us Pages

1. On the “About Us” page, after your bio, add a powerful client testimonial praising your expertise and your measurable and specific impact on the client’s bottom line. Then add the line “Ready for these kinds of results in your organization? Click here to get started now!” (This links to the contact page).

This call to action, in fact, can be used for any page that does not have an obvious next step.

2. Your “Media” page should not just be a collage of logos. It should contain short videos of your TV appearances, audio clips of your radio interviews or featured-expert interviews on teleseminars. It should also include links to the articles where you were quoted or links to your articles that got published on the top websites. Let the world see what a sought-after, in-demand expert you really are.

With that being said, a simple, but effective call to action would be, “Sarah B. Marketer looks forward to being the featured expert on your next program. To schedule her appearance right now click here.” (This links to the Contact page.)

3. The Contact page, by definition, is a call to action. It needs to take your visitor by the hand and lead them through the next step.

It should not just be a page that displays your mailing address, phone number, and main corporate e-mail. Rather, it should lead with a paragraph that congratulates the reader for their decision to take action. Then, it should explain the process for getting in touch with you. It should also describe what someone should expect once they contact you.

Next, guide them through a simple web form that asks specific questions. This way you can do your homework and present prospects with a specific response and action plan. Make sure to keep this form as brief as possible, and only ask questions that directly inform how you and your visitor would do business together in the near future.

Having a web form, rather than just a link to your e-mail address, guides your visitor to take a specific action. This raises their level of commitment to you and increases your chances that they will buy from you.

Bottom line: Make sure that every page on your website provides a roadmap for your visitor with a specific call to action. This is the only way your prospects will reach the destination that you prepared for them. And, it’s the only way you will increase your website sales conversions.

Read the entire article at SiteProNews: Webmaster News & Resources » Blog Archive » How to Convert More Website Traffic into More Customers & Sales by Inviting Prospects to Take Action