SEO stands for Search Engine Optimization. How much it costs will depend on how optimized you want it to be. Nothing in SEO costs any money, only time. You should learn what the techniques are and then you should do them your self.

SEO just wants to be free.
Don't pay for it.

The first thing that you must do, MUST do, is to pick some keywords or phrases that you want to rank highly for. The best way to do this is to think about it from your users point of view. What problem are they trying to solve when they come to your site. Why should they be there? Wedding Flowers? Car Repair? Pizza? a TV Show? What are those words that they will type into Google to find you?

It’s good to get one main phrase that you was to own. That phrase will go everywhere on your site, so many times that’s annoying.

Now you need to pick 3-5 more phrases that you want to do well for. Maybe you won’t own these, but you still want traffic from them.

Remember, these phrases must be from the user’s point of view, not yours. You might think that you sell “water treatment systems”, but your users want to buy “water softeners”. You might think that you sell “hand made, one of a kind, jewelry”, but I’m looking for a “woman birthday gift”. You might think you sell “woman’s action wear”, but my wife’s looking for “woman sports clothes”.

Now that that has rolled around in your head for a while, you can write down the phrases that you want to rank well for and the one that you want to own.

Next, you can scatter those phrases around your site and ask for links from other sites. Make your title on every page contain that main phrase. Leave comments on other sites using those phrases. Do all of the other SEO stuff that you can find on the Internet and that I’ll talk about later.

SEO just wants to be free. Don’t pay for it.

I saw an article recently listing 10 free web site building tools.

Most of them take a while to figure out.

They won’t all let you do what you want to do.

None were expandable to your own site if you ever wanted to take the next step, from “free” to “owning your own”.

The biggest cost is time.

The biggest cost is time.

How long does it take you to learn how to work it and make it do what you want it to do?

How much is it going to frustrate you and make you figure out how to do something simple?

In my experience with WordPress, and I’m coming at this from a developer point of view, it’s much easier and intuitive to learn to use WordPress than with any other platform out there.

When I build a site for a client using WordPress, it’s much easier to train them and get them up to speed on WordPress than other systems that I’ve tried.

The Real, Hard Costs

Let’s look at the cost it would take to put a WordPress site on your own server and run it for a year.

Domain name is $10. Don’t pay more than that for a domain name.

Hosting packages can be had for less than $80 a year.

Call the whole thing $100 for a year of hosting your own site.

If you use a good host, they would have an auto install version of WordPress. Click, click, bang. It’s set up.

Play with a theme. Spend too much time looking on line for a theme. Download, install.

Play with plug ins. Download, install.

Write a few posts. Create a few pages. Change the layout a bit.

Call it 8 hours total, from start to having your own blog on line, working, with your own theme and content.

You have added the plug-ins that you wanted, the theme that you wanted, the layout, the content, the menu.

All of it is exactly what you want.

The Price Of Choice

The cost in time is really because you have TOO MANY options.

If you can be satisfied with what comes out of the box, then a WordPress site can be set up in 20 minutes.

Other Free Hosting Options

Compare that to another free host.

Set up is quick and easy. Pick a theme. There are only 20.

Write a post. Change the layout? No. Can’t do that.

Put the menu on the other side? No. Can’t do that.

You want to post video? No. Can’t do that either.

Podcast? Special functionality? Nope. None of that.

The Cost Of Free

You’ve spent the same 8 hours trying to do stuff and not being able to that you would have on WordPress.

The other free host is $100 cheaper and maybe that’s the difference for you.

It doesn’t look quite like you want it to and it doesn’t have quite the right functionality.

It’s harder to use and takes longer to post than WordPress.

If it takes 3 minutes longer and you make 20 posts, that’s an hour.

How many posts in a year?

Time Is Money

This reminds me of the difference between Windows and a Mac.

The Mac costs a bit more to start, but lasts twice a long, lets you work twice as fast, and makes it easier to do anything you want.

Which is a better deal?

How much is your time worth?

How much money do you have?

It’s all up to you, but if you have $100 to spend on a web site for a year, spend it on building a WordPress site.

You’ll thank me at the end of the year.

Special Offer

This page has gotten so much traffic that I’ve just added this offer.

Want Me To Set Up WordPress For You?

FOR FREE?

Doing the WordPress installation and set up can be a bit tricky, especially for people who are not technically inclined.

I get an affiliate fee from my web hosting company for every person I refer to them.

If you use the special link I provide below, which contains my affiliate code so they can pay me, I’m willing to do the complete WordPress installation for you, for free.

Get Web Hosting

They are charging $3.88 a month for hosting as I write this.

(That price could change, so check it out yourself.)

They have a 30 day money back guarantee.

I’ll Set It Up For You

I’ll install whatever theme and plugins that you want.

I have a list of plugins that I always install for my clients.

I’ll walk you through any configuration settings that you want and show you how to make it do what you want it to do.

I’ve done so many WordPress installations, it’s fast and easy for me.

I make a few bucks from PowWeb and I make another WordPress fan.

You get good, cheap web hosting for your own web site, with none of the technical hassle.

How cool is that?

NO OBLIGATION NOW

CLICK THIS LINK FOR MORE INFO:
http://www.powweb.com/?AffID=577083

After you click on that link and set up your hosting account, send me an email using my normal “contact us” page, and tell me that you want me to install WordPress for you.

As long as you use that link, you can buy the web hosting any time within the next 6 months and I’ll get the commission.

If you have any questions, please drop me an email and ask.

Looking forward to helping you get your web site set up.

They said they were about to update their web site. Their spouse had created it and they wanted to add some features and update the look. I suggested that they use WordPress. I sounded like the fan boy that I am.

They were pleasant, but said they already had hosting with GoDaddy and they would just use the web blog application that they provided as part of the hosting package. They had heard of WordPress and that it was good, but they would use what they had.

I continued on about how cool WordPress is. They were very nice, but had decided that they didn’t want to pay anything extra when they already had a blogging application included in their hosting package.

I checked it out on my own GoDaddy account. It sucked! It had a tenth of the functionality and the interface was horrible.

Did I mention that it's free?

Oh. That’s quite different. It’s free you say? You don’t have to buy it?

No! It’s FREE. You can download it, install it, pick a theme, put in some plug ins and have a complete, professional web site FOR FREE.

They said they would check it out. They thanked me profusely. Told me that I had motivated them to get going on their web site.

I have no idea if they will do anything on it at all, but I guess I was shocked that not everyone has the same understanding and knowledge and beliefs that I do. Silly me.

People seem to think that to get cool software, you have to spend money. If you don’t spend money, then you can have cool software. People can’t wrap their heads around the whole “open source” thing.

If you happen to not be aware, WordPress is free. There is no cost. You can download it and install it on any web server that’s running MySQL and Apache (which is almost every web server these days). You can control all aspects of it. You can build your own theme if you want. You can do anything with it.

Did I mention that it’s free?

You don’t need that. From the article: ” Many people I know are fine with a simple and professional Web page.” That’s what I advocate, a simple, professional web site for FREE!.

Quoting from Small Business – We Don’t Need No Stinkin’ Web Sites By Gene Marks

Many people I know are fine with a simple and professional Web page.

But gee, many of the business owners I know — those incredible, pathetic, dismal, wretched losers who so shock the turtleneck-and-vest-wearing, greasy-haired crowd — don’t necessarily have those needs. They are gas station owners, restaurateurs, insurance agents, shopkeepers. They’re CPAs, architects, landscapers, plumbers, and electricians. They’re not selling books online or running auctions. They’re not distributing software or hosting phone services. They’re not complex. They’re investing elsewhere. They’re O.K. with no Web site.

A Vested Interest in the Debate

When was the last time I visited the site for the corner Exxon guy or the sub shop across from my office? To see the price of gas? To get nutrition info on ham on rye?

If you search the Web you’ll find lots of people writing about how small business owners must have a Web site. Dig a little further and guess what? Many of the people shouting how absolutely critical it is for a small business to have a Web site are — drum roll, please — in the business of helping small businesses create Web sites. Surprise! Despite what all the business experts — including the turtleneck-and-vest-wearing classes — may say, Web sites are not an absolute necessity.

Good business owners invest wisely and for the most return. They’re not in business to run a site just because it’s cool or hip. Many people I know are fine with a simple and professional Web page. Let the turtleneck-and-vest-wearing, greasy-haired geeks suck their fees from someone else.

Read the entire article at:
http://www.cio-today.com/story.xhtml?story_id=013001HJPXZ6&page=3&full_skip=1

If you are involved with a church that does not have a web site, I can show you how to get one for free, using WordPress.com. All it takes is a little initiative on your part and you can have a web site. You don’t need a $300 site. You don’t need a $500 site. You can have a free web site for your church. Go to www.worpdress.com and follow the instructions.

Do it now. For the children.

Quoting from The Church In 2009 – KYPost.com

Close to half of the churches offer Web pages.

For example, local churches have caught up with the secular society in their use of computers and technology. In 1998, fewer than one in five U.S. congregations hosted Web sites; today, close to half of the churches offer Web pages to their members and local community. A friend of mine who ministers to a large Washington, D.C. Baptist congregation has a frequently updated interactive Web site whose volunteer editor works from India.

Read the entire article at:
http://www.kypost.com/content/middleblue3/story/The-Church-In-2009/o3oMerab5E2upfPeBvDqdg.cspx

I think that phrase could also be used for any business that doesn’t have a web page. In 2008, there is not reason that any business doesn’t have a web site, none at all.

It’s not that hard folks. It’s really not. I sell a book, Web Site Starter Kit, that will tell you how to get a web site for free, (yes, free!) and it won’t suck, I promise. You need to drag your small business or church out of the Dark Ages and into the 21st century. All the kids are doing it these days.

The Teapot Atheist: Isn’t that cute! The Church figured out the intertubes!

Church is a primitive, backwards relic from a superstitious, theocratic Dark Age.

Secular people practically own the internet. It’s old news. We’ve been bloggging, podcasting, all of it, ever since the internet was invented. And now the Vatican has just figured out what this crazy “iTunes” thing is that all the kids are using. The Pope made headlines in 2005 because he figured out how to use a five year-old piece of technology known as a “text message” with the help of only a $90 million Peter’s Pence Vatican budget.

The whole story is quite a commentary on what people really think about the Church. Why would it be news for them to use the internet if it didn’t defy our understanding of the fact that the Church is a primitive, backwards relic from a superstitious, theocratic Dark Age?

Read the entire article at The Teapot Atheist: Isn’t that cute! The Church figured out the intertubes!

They haven’t quite released WordPress 2.7 yet, so I’m still rocking the RC1 version of it. They say they will release the final version tomorrow. A few more screenshots today and it should be good to go.

Web Site Starter Kit should be released by the end of the week.

Argh! Of course, after I’ve written the directions on how to use WordPress, they come out with a new version, version 2.7, and changed the entire interface, so I have to rewrite the “how to” sections, with new screenshots, so they actually match what it really is like now.

More work for me. Better book for you. The book should be available to buy in the next few days also. I still need to run it through some reviews to make sure it’ll be as good as I think it should be.

The new admin interface is much better and easier to use. I like it a lot and I’m glad it happened now and not after I started to sell Web Site Starter Kit. I’d hate to have angry customers.

If you sign up for a free account at WordPress.com today, you’ll get to use the latest version. If you download it to use on your own “cheap” web host, then you’ll get the old version. Version 2.7 for download should be updated in the next few days.

Web Site Starter Kit First Draft is done!

As an example, I created a free site aimed at 3 keywords. Within 3 weeks of creating it, it was number 3 in the search results for those keywords in Google. That shocked even me. This SEO stuff really works.

Of course, now that I’ve written it all out, WordPress is releasing a new version and the admin interface is very different. It’s in production on wordpress.com, but the downloadable version is not available yet. It should be any day now.

When it is available, I’ll go do screenshots and the book will be ready to sell. It will be aimed at small businesses, really small ones, and in addition to background on general good web site ideas, it will have a “free” and a “cheap” method for creating web sites.

It should be all done and ready to go by next week.

Stores seeking sales on Web :: PostStar.com

Locally, Paul O’Donnell, owner of Celtic Treasures in Saratoga Springs, saw an influx of orders Monday thanks to a free shipping offer.

“UPS came in with a big hand truck to carry it all out,” he said.

Online since 1996, Celtic Treasures has established an online presence and customer database that would make many small businesses drool. O’Donnell’s store appears on the first page of a Google search for “Irish gifts,” which he called “priceless” and chalked up to longevity.

Celtic Treasures in Saratoga Springs

While the Cyber Monday phenomenon is largely absent from Main Street, online stores are becoming a popular way for local merchants to reach out to their existing customer base, and sometimes beyond.

In Glens Falls, SensibiliTeas owner Donnalynn Milford said a Web site has allowed her to send teas, herbs and spices all over the world. And when gas prices exceeded $4 per gallon, she noticed that customers from Chestertown and North Creek were ordering online, too.

“It was cheaper for me to send it to them, than (for them) to drive down and get it,” Milford said.

For most small businesses, a functional Web site is as good as a second storefront, said Todd Shimkus, president and CEO of the Adirondack Regional Chambers of Commerce.

“The primary benefit for a local small business, irregardless of where you are, is it gives you a chance to compete with those larger operations who are trying to draw business away,” Shimkus said.

Merchants with a unique, specialized product often have an easier time attracting an online audience.

Read the entire article at Stores seeking sales on Web :: PostStar.com