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This is a great article if you want to learn how to use Social Media to drive more traffic to your site. It’s in depth, but has some great tips and techniques. Worth the read.
Listening, Content, Socialize and Measure could just as well be represented as a cycle, but I think the forward direction is important because you can’t reach outcomes without action. Any good social media marketing effort needs to begin with some kind of Listening program. That means using social media monitoring tools to collect, sort and manage social content according to topics being monitored. Content is the glue that makes search engines work and content is a critical part of the social sharing experience within social media. Speaking of sharing, socializing with other like-minded individuals as a personal experience can fold well with brand interactions as long as the needs of the buyer persona has been reconciled with business objectives. Successful efforts within the social web can be measured, and should be, in a variety of ways. Measurement justifies objectives and it’s important to identify the right tools for monitoring real time and web analytics.
Read the entire article at:
http://www.toprankblog.com/2010/07/4-social-seo-success/