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Here’s a link to an interview, an audio interview, with the guy who wrote the post above (or below. I forget which way this sorts.)
They talk about having a strategy and tactical knowledge. That’s exactly the kind of stuff that is explained in the Simple Guide To Internet Marketing Basics. Listen to what they have to say. If you have any questions, come ask them here.
That’s the good news. But artists also have a few weaknesses.
Frequently artists are resistant to marketing in general and marketing themselves in particular.
Some are scared of selling out or just plain scared.
Some feel the pain of trying to balance time invested in marketing with time in the studio— content marketing is cheap butit requires persistence and dedication to succeed.
Content marketing also requires strategy— it’s no good just posting your artwork, writings, videos etc. and hoping this will magically lead to fame and fortune. Artists need to create content with their desired audience in mind (not pandering but being aware of what gets their attention), as well as considering their own goals, and having a content strategy that gets them where they want to go.
Tactical knowledge also matters— things like using a professional blog platform, getting people to subscribe, offering e-mail subscription, copywriting, headlines etc.
Mark and I will talk about how to take advantage of your creative strengths and how to solve the difficulties listed above.
Read the entire article at:
http://www.artheroesradio.com/2010/07/why-artists-have-an-unfair-advantage-at-internet-marketing-a-conversation-with-mark-mcguinness.html