SEO Basics: The Fresh vs. New Content Debate

Here’s an article about the idea that search engines like “fresh” content, which is true. Some people react to that by making changes to content on existing pages. Changing an existing page doesn’t help. It confuses the search engine at best. They explain what “fresh” content really means for SEO.

The real opportunity with “fresh” content concerns adding new content (new pages) on a regular basis. Adding new pages  provides a number of benefits:  Each new web page added to the website creates a new entry point and a new destination for links from other websites.  Creating topically specific pages with text, images, video or other media provide a better user experience and  gives other websites interesting content to link to.  Of course a quantity of quality links from other relevant websites increases direct traffic and can positively influence search engine visibility, sending even more qualified visitors.

Read the entire article at:
http://www.toprankblog.com/2010/07/seo-telephone-game-fresh-content/