Etsy :: What is Etsy Web Analytics?

Here are the instructions that Etsy published for setting up Google Analytics for an Etsy shop.

The first step is the same for everyone, with different names for the web sites, of course, but there is no magic there.

The second step is inside of Etsy. It’s as easy as pie. Getting the account set up is the hard part, figuring out profiles and accounts and managers. Read what they say on the Google site and it’s pretty straight forward.

Step 1: Getting Set Up

To create a new Google Analytics account, visit http://www.google.com/analytics/

Here are some helpful hints during signup:

• When asked for your Website’s URL enter Etsy’s URL (www.etsy.com)
• When asked for your Account Name enter your Etsy shop website address (shopname.etsy.com)
• Hit Continue when you arrive at the page titled Analytics: Tracking Instructions
• Once you arrive on your account overview page, locate the tracking code which appears to the right of your shop website address. It will appear in this format: UA-XXXXXXX-X.

If you already have a Google Analytics account you can instead login, click on Analytics Settings, and then choose Enter New Profile.

Step 2: Enter Tracking ID

Then you can enable this feature by going to Your Etsy > Web Analytics (under the Shop Setup header in the left side bar). Enter your Google Analytics Tracking ID in this format: UA-XXXXXXX-X. Click Save Changes.

You should be all set. To view your Analytics, you must sign in to your Google Analytics account. Since Google Analytics works on a delay, you may not see data in your reports for up to 24 hours.

Read the entire article at:
http://help.etsy.com/app/answers/detail/a_id/230/kw/analytics/r_id/100023