Seth's Blog: Failure, success and neither

The math is magical: you can pile up lots of failures and still keep rolling, but you only need one juicy success to build a career.

The killer is the category called ‘neither’. If you spend your days avoiding failure by doing not much worth criticizing, you’ll never have a shot at success. Avoiding the thing that’s easy to survive keeps you from encountering the very thing you’re after.

And yet we market and work and connect and create as if just one failure might be the end of us.

Read the entire article at:
http://sethgodin.typepad.com/seths_blog/2010/04/failure-success-and-neither.html

I once had a sales job doing cold calls to sell advertising on phone book covers. I never made much money at it, but I learned very valuable lessons that I’ve used ever since.

I learned that I made one sale for every 3 calls. It just worked out that way.

It hit me that I shouldn’t be afraid of making the call, afraid of rejection. I should LOVE rejection because it meant that I was one step closer to a sale. More rejections equaled more sales. If I can get rejected twice, I’ll make a sale on the next one.

It got to be a game, to try to see how many rejections I got. I was happy when I got them. Store owners would be amused that I was so happy when they told me no.

Are you afraid of failure? What one thing would you do if you weren’t afraid?

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