
The data was crystal clear: Companies that blog have far better marketing results. Specifically, the average company that blogs has:
* 55% more visitors
* 97% more inbound links
* 434% more indexed pages
Read the entire article at:
http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx


For me the prime question is do they have more sales? Traffic doesn’t necessarily increase sales.
If you have more visitors, more links and more indexed pages you are definitely getting more attention! It is good to see these stats because sometimes I wonder if the time I spend blogging is really going to net me anything or if it’s actually an opportunity cost because I am not working on something where I can see more tangible results. I am trusting that their will be a payoff.