HubSpot recently published a study about marketing. One of the things they found was that companies who blog more often are more likely to acquire customers.
Read that again slowly. “Blog more often” correlates with “more customers”.
An underutilized blog means customers are being left on the table. The survey this year shows a direct correlation between blog post frequency and the chance that a company has acquired a customer through that channel.
Read the entire article at:
http://bit.ly/aewfHr


