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This is the second in a series that I want to revisit. The original article outlines exactly the research we did on one shop’s competition so we can plan out how to beat them in the search engines.
Why Do They Rank So High?
Why are these ranked so high? Let’s use Yahoo’s Site Explorer to investigate them. We want to know how many pages and internal links they have on their site and how many people link to them externally, from other sites. These two factors are huge in determining search engine rankings.
westcoastseaglass.net
westcoastseaglass.net has 773 pages, more than I expected. It looks like every product has a page, using the same template, so they all link to each other. 773 pages is more than we can generate quickly.They have 2,149 total links, including internal links and 1,774 external links. That’s a lot. This will not be easy. Where do they get these links from? Browsing through their links quickly, it looks like they got picked up by 3 or 4 prolific blogs and put in their blogrolls. That means that there’s a link to their site from every page on these blogs. Every post on a blog can mean a lot of links quickly and easily. We’ll have to use the same strategy and maybe even target the same blogs. This looks like the top site to target.
Read the entire article at:
http://www.waltonwebdesigner.com/2009/06/06/small-business-seo-%e2%80%93-sea-glass-jewelry-keywords-and-competition-part-2.html