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Since we just got a bunch of new subscribers from Etsy, I wanted to revisit a post that I wrote last Summer about doing research on keywords.
Keywords are the root of SEO. Picking the correct keyword is critical. You can’t optimize for everything. You can only optimize for one or two things. You need to figure out what those specific things will be. One keyword different can make the difference between a flood of traffic and a trickle of traffic.
Here’s an excerpt, but go read the whole thing.
What Keywords Should We Target?
Starting with “sea glass”, I used Google’s keyword tool and found that “sea glass” had 2,433 searches a day. I assume that people were looking for all kinds of sea glass, where to buy bulk sea glass, methods for finding it or cleaning it or whatever else. It’s not that targeted at jewelry.
Next came “beach glass”. I’ve never heard to it referred to this way, but Google has. 1,332 people search for “beach glass” every day. We also have “seaglass” at 398 searches, “sea glass jewelry” at 325 and “beach glass jewelry” at 95. From there, we have all sorts of other keywords with less than 100 per day, including “sea glass jewellry” at 24, so make sure to check those misspellings.
These are the keywords we’ll concentrate on; sea glass, beach glass, seaglass, sea glass jewelry, and beach glass jewelry. Next we’ll look at who else ranks for those keywords.
Who is the Competition?
We’ll do a search for each phrase or search term and see who comes up in what order.
When we search for Sea Glass: Wikipedia comes first. I don’t think we’ll beat them, but they aren’t selling jewelry, so I don’t think we have to. The seaglassassociation.org comes next. Again, not sure we need to beat them, but it would be nice if we could. The next two are westcoastseaglass.net and naturalseaglass.com. These look like they might be our biggest contenders.
Let’s look at “beach glass” next. Wikipedia is first. The next two are relishinc.com and bytheseajewelry.com. These are the ones to beat here.
Read the entire article at:
http://www.waltonwebdesigner.com/2009/06/06/small-business-seo-%e2%80%93-sea-glass-jewelry-keywords-and-competition.html
This seems very interesting. I’m not sure how to apply it to the sort of jewelry that I make and sell because I haven’t seen anything like it out there, and probably not a lot of people would search for it. If you can give me any tips, I’d highly appreciate it!