Christmas Residue

On Christmas day, after reading Facebook status updates about how many feet of snow were falling in different parts of the country, my wife and I went for a bike ride down at the beach.

I wore my shorts.

And sunglasses.

It was a clear, sunny day and we could see North to Malibu and South to Catalina Island. The surf was up and the surfers were out. Waves were breaking in sets of four at 8 to 10 feet.

I love being alive on days like that.

The day after Christmas, some friends from out of town, came over to visit. Of course, we talked about “what you were up to these days”. I talked about building the membership training site so people could learn how to create a web site and promote their business on line and sell products if they wanted to.

One friend, we’ll call her Karen, because that’s her name, talked about a musical group that she plays fiddle with. They are working on a CD and she thought it would be good to sell them on a web site, but they don’t have a web site yet. They don’t have any real plans for any of that marketing stuff yet. They just like to play music. I have heard her play and I know that she’s really good at her music.

If they only had a web site…

I told her I could show her how to put up a web site. I could show her how to promote it. I could show her how to manage an email campaign. I could show her… She shook her head. She loves to make music, but all this marketing talk is overwhelming for her.

“I just wish someone could tell me, step by step, what to do.”

Wow. My eyes hurt from the lightbulb that flashed on over my head.

I keep running into that idea. People love to do what they do and they don’t want to know about how to set up web sites or domain names or mail servers. They just want to sell their stuff.

They need to know, step by step, how to do this Internet Marketing thing, so they can sell their stuff.

That changed the course of my plans a bit. Not a lot, but I think that the structure of the training should be a step by step guide or roadmap to building and promoting a web site to sell stuff.

It would only have enough technical information in it to give you the reason why you are doing the task at hand. You don’t love technology as much as I do. You’re a normal person, who doesn’t obsess over cron jobs running shell scripts.

You just want to sell your stuff.

I’m curious to know what you think. Does that sound like something that you would be interested in? Please leave me a comment below or send me an email in that form on the right. I really want to know what you want.

Thanks. I appreciate that.