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Building an email list is important if you are going to be doing any marketing on line.
Building an email list is important if you are going to be doing any kind of marketing on line.
Let me repeat that.
If you are going to be selling anything on line, then you need to be capturing email addresses of people who are interested in what you are selling.
An email list is just an automated way to gather email addresses and send them emails in a managed way.
There’s a few moving parts to the system, so it’s difficult to understand for some people.
First, there’s “the list”. This is a list of names and email addresses.
How do people get on that list? Why, they subscribe, of course.
There’s a mechanism put in place to make sure that they people on the list actually WANT to be on the list. That’s the “confirmation email”.
When they fill out the form on your site, the system send them an email and asks them to confirm that they want to be on the list. They need to respond to that email or they don’t get added.
This second step does two things. It stops people from pranking other people by putting other people’s emails. It stops people from using bogus email addresses.
This means that every email on your list has received an email and responded to that email, so it has been proven to be a real email address of someone who cares enough to say “yes”.
The people who go through that process are golden. These are your people. These are the people who want your stuff. They want your content. They want you to tell them wonderful things to make their lives better.
These are the people who will give you money. Treat them well.
The second part is you sending them emails. We’ll talk more about that later. Go read this article first.
How Email Will Make A Difference To Your Blogging
I don’t think bloggers totally understand how the email list fits in with blogging, since on the surface they seem like very similar mediums, both delivering content with the focus on increasing the number of subscribers you have.
Oh, and to clarify, when I say build a list, I’m not talking about a list that just replicates your RSS feed service. This isn’t a list that sends out your latest blog posts and that’s it. This list provides unique value and has a defined purpose within your business.
People read email immediately as it comes in. People read blogs when they want to and tend to skip a lot of it because they scan due to consuming so much at once.
The mindset a person is in when reading blog content is different to email. When reading blogs you are either looking for entertainment, going from blog to blog in a mass content consumption frenzy, or searching for answers to a particular question.
When reading email you are consuming much more personal content. Outside of spam of course, emails are addressed to your name, some even come from family or friends, and while a message from a list you subscribe to isn’t necessarily that personal (it does have your name if the list owner does it right), it comes to you in a place where by nature you pay a special kind of attention.
Simply put – people pay more attention and a higher quality of attention to their email because of the state of mind they are in while reading messages.
Read the entire article at:
http://www.entrepreneurs-journey.com/947/why-dont-bloggers-understand-email-marketing/