What Makes Marketing Hard? | Remarkable Communication

I’m becoming a fan of Sonia’s work. She’s got great advice about how to communicate with people. You should click through and read her whole article, then sign up for her mailing lists. She’s that good.

In my experience, I’m finding that I can teach my clients all the technical information in the world, but what people generally stumble on is the “marketing”. That seems to be the killer for most people with small businesses.

On a completely unrelated note, I had a chance to be in Yucca Valley yesterday and took this photo of the crescent moon at sunset. I just had to share it with the class. There’s no other reason for the photo, except I really liked it. Well, and maybe to make up for the “twice as nice” photo in the next post.

Yucca Valley Sunset

by Sonia Simone

I’ve been spending more time lately teaching folks who are new to marketing, and I’m finding it really fascinating.

The same themes come up again and again. These are people who had an interesting idea for a product to sell or a service to market, but they run up against a horrid scary intimidating wall: marketing.

(And even scarier, its evil twin, selling.)

It seems impossibly hard. It seems like something for “other people.” It seems like they’d need a personality transplant to make it work for them.

Read the entire article at:
http://www.remarkable-communication.com/why-is-marketing-hard/