Online Marketing Terms – SEO Edition | Web Training Wheels

Here’s a list of SEO terms that you should be aware of, if you aren’t already. There are more where these came from, so go check out the site.

Long tail
In SEO terms, the ‘long tail’ refers to the less obvious, more specific (and therefore less competitive) but still relevant keywords and phrases you can optimize your site for. So instead of trying to optimize for very general and competitive phrases such as “coffee”, a long tail phrase might be “buy Costa Rican coffee.” For a very competitive field such as coffee, you might have to think of even more specific and niche phrases than that in order to find the ones you can rank highly for.

Why You Should Care:
If you are a small business, or just starting out, the long tail will help you find free & targeted (there’s that phrase again!) traffic. You will be able to rank more quickly for long-tail phrases instead of wasting your time trying to compete for very general terms that have established competition.

SERPs
This simply stands for Search Engine Results Page – i.e. the list of results that comes up when you perform a web search.

Why You Should Care:
That’s where you want your site to be!

Read the entire article at:
http://www.webtrainingwheels.com/2009/11/online-marketing-terms-seo-edition/