How The Internet Works For Small Business Marketing, i.e., Selling Rose Petal Soda Pop

I read Seth Godin’s blog everyday. It’s one blog that you need to read if you want to know how to market on the Internet.

He was making the point that you want to focus your efforts on “someone” and not shoot for “everyone”. If you tighten up your marketing and make the target smaller, you can hit it easier. Here’s part of what he said.

Seth’s Blog: Everyone is clueless

You don’t want everyone. You want the right someone.

Someone who cares about what you do. Someone who will make a contribution that matters. Someone who will spread the word.

As soon as you start focusing on finding the right someone, things get better, fast. That’s because you can ignore everyone and settle in and focus on the people you actually want.

Read the entire article at:
http://sethgodin.typepad.com/seths_blog/2009/11/everyone-is-clueless.html

Then he pointed to this page with this video in it, about a guy who runs a store that sells soda pop.

Amazing soda shop

Nese is also passionate about his customers and suppliers. He tries to avoid the big names. He seeks out small producers with unique, high-quality products. He believes when people have the freedom to choose, they’ll choose the best. Nese is one character you have to meet.

Read the entire article at:
http://videos.komando.com/2009/10/11/amazing-soda-shop/

So I watch the video and it is well done and interesting. Listening to this guy talk makes me want to buy some of this soda pop. The emotions are stirred within me. (First step in marketing – emotions.)

Since he has stuff that’s only available in his store, the only place in America that sells it, I have to have some. Since his store is in Los Angeles and I happen to live about 20 minutes away, I drive there, intending to spend $20 or so. I walk up and down the aisles and spend $90 by the time I was done.

Did I mention that they have candy too? I bought Fizzies, which I haven’t had since I was like 10 years old. Yes, that dates me. Fizzies rock. When you put them in water, they fizz up and make a fizzy flavored drink. “That’s as funny as a flood in a Fizzies factory”, which would be really funny if you were 10 years old.

Since I am that kind of guy, I take photos of each bottle and plan to taste and review each flavor here, on this blog. I’ve uploaded the photos to Flickr.com. Look forward to the reviews.