Loading ...
He nails the secrets to making your blog effective for reaching new customers, but as he says, the details are up to you. Read the entire article. Good stuff for small businesses.
Attract Customers Like Magic to Your Business Blog
Business blogs are often described as a way to reach customers, but it’s not true. Blogging does not help your business reach new customers.
It is the exact opposite which is true.
A business blog is a way for your customers reach you.
This is much more than a clever switching around of words. We have an entirely different dynamic at work, here. Understanding this dynamic makes a significant difference in how business owners understand the online customer acquisition process, set their marketing goals, and create the objectives to reach those goals. These must happen in order to attract customers, engage them, sell to them, and keep them.
“How do I reach customers with my blog?” is not the right question. Instead, ask, “How do I make my blog easy for customers to reach?
This leads us backwards to a preceding question: How are my customers looking for me, now?
And so the fun begins!
Your customers aren’t looking for you, precisely. They don’t know you exist, yet. They don’t know your name or your brand. All they know is they have a need or a problem, and they want answers. They’re looking for information to help them make a decision. They’re looking for trustworthy, authoritative information.
How do you make your blog the most attractive, most easily found “answer?” I’ve identified two major strategies:
Be everywhere your customers are, so they have a greater chance of running into you.
Have the most trusted, authoritative answers to their biggest questions.How do we make these things happen?
Read the entire article at:
http://remarkablogger.com/2009/10/13/attract-customers-to-business-blog/