Untangling The Web as a Brand

I’ve written up a page on Untangling The Web. As I thought about how it fits in with what I’m trying to do, my wife suggested that I make it brand and put all of my ideas into that bucket. Great idea.

The idea is that I want to train people who are not experts in how to promote their business on the web. I am almost finished with a book about SEO. I will rewrite my Web Site Starter Kit book to make it more appropriate. I see videos and more pages of information coming. I’ll start to publish the newsletter every week, with valuable tips on how to do things, I want to dump out my brain so everyone can, well, maybe that’s a bad analogy. You know what I mean though.

The first step in that quest is the new design of the site. The blog is now on the home page, where you can see that I’m writing about good stuff, so people will be more likely to stay around and read more. That’s the plan, anyway.

I wrote a page describing the concept. I put on my sales copy hat and wrote what I thought was a pretty good page, describing what to expect and how it will benefit you. Here’s a quote and a link. Go read the rest of it and subscribe to the newsletter.

Untangling The Web – Training

With every new change in technology, comes the rise and fall of businesses as they try to adapt, from railroads to airplanes, from buggies to cars.

The world has changed. The Internet is becoming a normal part of everyday life for a majority of people. With every new change in technology, comes the rise and fall of businesses as they try to adapt, from railroads to airplanes, from buggies to cars, from radio to TV, from vinyl records to CDs to MP3s.

Today is no different. It’s adapt or die.

Many people who own a small business know that they should “do something” about the Internet, that there is a huge opportunity out there somewhere, but they are not quite sure how to do it, much less do it efficiently, and if that they miss that opportunity, it might mean the end of their business.

The biggest issue that we heard from small business owners, and everyone else, for that matter, is that they don’t understand this stuff. No one has the time to find and distill all of the information. They do research and the technical information that they find is too complex, too difficult to understand. They are afraid and overwhelmed by it all. It’s frustrating.

Read the entire article at:
http://www.waltonwebdesigner.com/untangling-the-web-training