What is a Natural Link Growth Profile? | SEO Book.com

Here is some good advice about how to build links, or more accurately, when to build links. Check out their chart on the original page.

3 Common Link Building Strategies

Spiky – If the spikes are associated with news and viral marketing then that is not a big problem, but if they are sorta bought links, low quality links, etc. then this is sorta the worst way to do it.

Linear – Not as bad as spiky…but not as good as geometric. this is where a webmaster tries to build the same number of links each month.

Geometric – This is where link building starts off slow, but then keeps getting better each month.

If a website is a real website that is generally a useful utility and did not do any viral marketing this would be the most natural profile of how to build links

The reason links keep building faster is that exposure breeds more exposure and if the site is genuinely useful and original some people will link to it even without you asking. This phenomenon can be described through understanding cumulative advantage and self-reinforcing authority.

Plus as you build a useful site and do some social networking it builds social capital that can be leveraged when doing future promotions of featured content.

Read the entire article at:
http://www.seobook.com/link-growth-profile

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