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And it makes it clear to businesses that if you are still driving around a 1994 Web site that it’s starting to look as old and crusty as a 1994 car is about now. Executives understand this. It’s a rare executive who drives an old car around. Most like to have the latest expensive car to get to work in.
Same with the Web. Calling it the “2010 Web” puts an urgency into what’s happening. If your business isn’t considering the latest stuff it risks looking lame or, worse, leaving money on the table. Just like driving a 1994 car risks looking lame or, worse, breaking down a lot more often than a newer car.
Driving a 1994 car risks looking lame or, worse, breaking down a lot more often.
Scoble has some other things to say about how the web is changing everyday, but this concept, the idea that having an old web site is like driving an old car hit me. Talking about the year makes more sense to people. It’s easier to understand than “Web 2.0″ or whatever. There are a lot of things changing out there, every day, and it’s hard to keep up with it all. People who are not aware of the daily grinding of the web aren’t keeping up with the details and I don’t expect them too.
The concept that it might change every year makes sense though. We don’t all drive the most expensive or the latest model car, but we are at least aware that some people have “nice” cars and other people drive “beaters”. They change slowly, over the years, from “nice” to “beater, just like your web site.
Old cars break down more often. They aren’t as reliable as new ones. When we’re talking about web sites for your business, old cars look bad and give a bad impression of your business. They don’t do all the things that people are expecting them to do. Features that other sites have, are missing. People see your site that was designed in 2002 and think that maybe your food isn’t quite as fresh as it should be or your bathrooms aren’t quite as clean as they should be or your service won’t really be up to the standard that they are looking for.
Have you noticed your web site recently? Is it a 1994 model? Would you like to trade it in on a newer 2009 model with tire pressure sensors, hands free calling, and turn by turn navigation?
Send me an email and I’ll show you’ve available. We’ll get you driving off the lot today, in a brand new web site that everyone will admire.
Read the entire article at:
http://scobleizer.com/2009/05/29/kara-is-wrong-about-2010web/#comments