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I try not to read StomperNet because they tend to just try to sell you smoke and mirrors most of the time. They are one of those “Make Your Millions On The Internet” kind of sites.
But…
I did watch a couple videos that got me to thinking. They seemed to make sense and pass the smell test. I think they might actually be right about this stuff.
You want more traffic to your web site? This might help.
It doesn’t make sense to Google either, because, according this second video, they use a simpler method for calculating that all important page rank. This guy calls it “Referential Integrity”, which seems to be a made up name for it, since that term actually refers to a database management method and has nothing to do with search, but it’s as good as any other name.
He talks about “Topic”, which is the on page stuff, keyword density, etc., “Reputation”, which is the link text that points at that page, and “Confirmation”, which is the off site stuff, other sites linked to you.
So, the main point of this method is that Google looks at the way you link internally more than anything else. He talks about the concept of “whole truth”, which he defines as all of the truth about a page, but no more and no less. If something is always true about a page, then it’s part of the whole truth of that page.
Now, take that whole truth and use it in the links that you use to get to that page. His example is “chemicals” versus “pool chemicals”. This page is more specifically about “pool chemicals”, so you should use that whole term to link to it.
He also says that instead of messing up your nav bar, put links in the footer or in the body that use that whole term as link text.
This all makes sense to me and I’ll be using this technique on niche site of my own, as well as on a client’s site. I’ll let you know how it goes.
In the meantime, watch the videos, but don’t buy anything! Enjoy.
http://www.stomperblog.com/warning-advanced-seo-technique-does-not-work/
http://www.stomperblog.com/a-top-ranking-hiding-in-your-site/