Small Business SEO – Project Traffic Flood

Small business SEO has come up while I’ve been talking with a couple new clients in the last few days. In one case, they totally got it and in the other case, not so much.

One client has told me exactly what words they want on the site and where to put them, then they change their minds a bit and want something else. I’m a paid servant doing my master’s bidding. That’s cool. I get paid for it and they are happy. Their site won’t be successful and they won’t have much traffic, but I get to pay my mortgage. Yes, master.

My other client is concerned with the results. He wants customers to call him and order his stuff. He wants to make money. It’s all about the sales numbers. He is an expert in his business with over 25 years experience doing it. He doesn’t have time to learn how to be an SEO expert. He just wants to pay me to take care of it and tell him what to do.

He has one large competitor with a substantial sales force. They have a good web site. It comes up number one for one set of keywords that we want to own. Their page rank is a 0. They have 8 incoming links. Not sure what their traffic is, but we are going to crush them.

I feel like a lion on the prowl, hunting my prey. They are a weak animal and we are going to hunt them down and eat them.

It’s so easy for a small business to improve their search engines rankings. It’s not that hard folks. I guess brain surgery is easy if you know what you are doing, but I know what I am doing for small business SEO. Getting that last little bit might be hard, but in most cases, the competition is doing nothing. If you strike first, you will win.

I’ll keep you up to date with this client. We have to build him a better site first, then we’ll start laying down the SEO strategies on top of that. I think I’ll call it Project Traffic Flood.