Read Your Analytics Stats

I was walking a client through his Analytics stats yesterday, explaining what each page, each section meant. I asked him if he ever looked at these since we set them up. He looks at them as much as you do, which is never.

He didn’t connect the value of what these numbers and charts mean to how he can improve his site and make more money with it, as well as make it a better experience for his users.

As we drilled into the content part of it, I saw that no one, as in not one person, was looking through his portfolio pages. I realized that these pages have a smaller menu over to the side that people could easily miss.

Also, when I redesigned his site by bringing it into WordPress (of course), the top, main menu now has a different look and action than the original small portfolio menu. I used to just put a glow around the highlighted menu item and now I was doing the whole colored div background, which is much more apparent.

Now we have a menu that looks and functions differently and no one who ever clicks on them. HHHmmmm. What to do?

Next step, I put in the same style menu as the top, so they highlight the same. That should improve the click on those. We’ll be watching his stats to see what happens.

Read your Analytics pages today. What traffic are you missing?