When Should I Use A Splash Page?

If you ever have a link that says “Skip Intro”, then you need to remove the page that contains that link. There’s no question or debate about this. The ONLY time I would ever do that is if you are promoting a video game or a movie. The only time ever.

Have you ever heard anyone tell you about a really cool splash page?

What good does it do if your website has the most beautiful web pages ever designed, but it doesn’t convince people to engage with your organization?

They don’t happen as much as they used to, but there are still websites out there that are more of an art project than effective promotion tool.

I’ve seen some splash pages that were a just monument to the web designers Flash and CSS skills. Designers love this stuff, but it’s the users that you need to worry about. Have you ever heard anyone tell you about a really cool splash page that they saw?

Regardless of your designer’s technical prowess or if the pressure is coming from some management above you, resist the temptation to use a splash page.

Just say no.