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After you have everything set up the way you want it, look at every page. Go back and click on all of the links. Is everything spelled correctly? Do the links works? Is the information complete?
Now, is it organized the way you want it? Do the menus all make sense?
Look at it from a user’s point of view. Try to find some basic information that you think your users will want when they come to this site. Is it there? Is it easy to find? Does the way you get to it make sense?
Now, find the stupidest person you know, over the age of 12. Ask them to look at it. Ask them to find some basic bits of information. Watch them while they look at your site. See what they have trouble with.
Is it the stupid stuff that everyone should know? Well, you’re wrong. They don’t know it. Make it more obvious. Make it simple.
I got to watch a test of a web site that I had worked on, with real people, from behind a one way mirror. It was a lab used for testing toys with kids. While we watched in amazement at how stupid our users were, we slowly realized that we look at the world much differently than the normal user does. We understand all the backend logic and the lingo and the organization. It makes sense to us.
Make sure that everything makes sense to the stupidest person you know.
…and, we’re done! You have a FREE small business web site.