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We need to know what we want to accomplish. What is the goal here? You have a business. You want more customers. How do customers find you? Search engines. “Google” has become a verb. How do they use a search engine? They type in a words and hit enter. Those words, those “keywords”, are critical to your success.
What is the goal here?
You first need to decide what keywords you want to be found for. What does your company do? How would you describe your company?
You also need to know that you have competition. You are probably other companies out there that do the same, or similar things. They also have web sites for those very same keywords that you want to be found for.
As you search for more keywords at one time, you will narrow the results. Let’s pretend that you have a car repair shop in Torrance, CA that specializes on transmissions. If you search for “auto” you’ll get 1 trillion, 280 million results. If you search for “auto repair”, that narrows it down to 22 million results. Dude. That’s still too many. You don’t want to compete against everyone in the country.
Let’s try “auto repair torrance”. That’s better. There are only 226,000 results for those terms. Not all of those are repair shops. Some of those are on Torrance Blvd. in another city. Some of those are blog posts by some guy, sitting in his underware, complaining about the work some shop did to his Corolla. We can do this.
Let’s decide that these are the keywords that we’re going to try to optimize for, “auto repair torrance”. Another acronym to make you feel smart; “SEO” means search engine optimization. It also means “spend a lot of money” if you pay someone to do it for you. You’re going to do this yourself.